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John Deere opens SF office to make its tractors smarter

May 30, 2017 by Stacey Higginbotham 4 Comments

John Deere’s office in San Francisco will eventually feature a simulator.

Farm equipment company John Deere is no stranger to the internet of things. It was connecting sensors and actuators on the farm twenty years ago. The next big thing in farming is what connected devices enable: precision agriculture. Precision Agriculture combines connected with devices with machine learning to have them make faster and more precise decisions, possibly without a farmer’s input.

To make precision ag the new reality, John Deere needs Silicon Valley skills. That’s why last week it opened an office in the SoMA area of San Francisco to connect with local talent.

Alex Purdy, head of John Deere Labs in San Francisco, says the hope is to find startups (or individuals) solving robotics, machine learning and artificial intelligence problems that may be of use in agriculture.

“We know the center of gravity for that talent pool is here and we want to organically build that,” he says.

Purdy says he has a list of 50 problems that he thinks machine learning, robotics and artificial intelligence can help solve ranked by how much impact they could have on farmers. For example, he’s looking for a way to deliver nutrients to plants at the right place and at the right time. Other efforts involve making better algorithms that can take advantage of the increasing number of sensors John Deere wants to add to its machinery.

The secondary goal of the office is to connect more deeply with Bay Area companies that already work with John Deere or its growers. For example, John Deere has a relationship with companies such as drone and satellite imagery company Mavericks; software providers FBN, FarmLogs and AgDNA and roughly 70 others.

John Deere is one of a long line of companies building Bay Area offices in hopes of attracting technical talent. Industrial heavyweights from GE to Ford have built up presences in Silicon Valley and San Francisco in the last decade as they realize the import of getting more technically savvy.

However, San Franciscans might find themselves surprised by how reliant farmers already are on tech and John Deere’s efforts to bring them to that point.

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Filed Under: Featured, News Tagged With: agriculture, AI, John Deere

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Comments

  1. Duane Olson says

    June 1, 2017 at 9:50 am

    Great move – our products of tomorrow are more of a technology and innovative play than that of the metal bending business from which we came. We have relied on technology innovation for some decades now.

    Reply
  2. Adrienne says

    June 27, 2017 at 5:38 pm

    I agree wholeheartedly with Duane! Those businesses who are approaching the technology era with an open mind are those who will achieve the greatest amount of success!

    Reply
  3. John A. Hubbard says

    September 14, 2017 at 11:14 pm

    I retired from Deere and began my career with Deere at the John Deere Company San Francisco sales branch located at 651 Brannan Street. Our phone number was Sutter 1-2929. The more things change the more they stay the same.

    Reply
    • Stacey Higginbotham says

      September 15, 2017 at 4:43 pm

      Wow. That’s awesome!

      Reply

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